meet jennie

The Woman Behind Soft Tech

Creative entrepreneur, photographer, business owner, and the friend who figured out AI so you don't have to struggle alone.

Jennie Slade, founder of Soft Tech
here's the thing...

I Didn't Start as a Tech Person

I'm a photographer, a creative, and a business owner. For years, I watched the tech world move faster and faster and thought, "That's not for me." AI felt like it belonged to engineers and developers — not to someone who built her career with a camera, a client list, and a good eye.

Then one day I tried it. And everything changed.

Not because AI is magic. Because someone finally showed me where to start without making me feel small. I went from intimidated to obsessed in a matter of weeks. And I knew immediately: other women like me needed this too.

the journey

How Soft Tech Was Born

The Frustration

Every AI tutorial I found was made for developers or 25-year-old tech bros. The language was cold. The examples were irrelevant. Nobody was talking to creative women who run businesses, juggle side hustles, raise families, and just want tools that actually work.

The Experiment

I started teaching myself. Slowly, one tool at a time. I wrote client proposals in half the time. I built a content system that gave me a week of posts in 20 minutes. I streamlined my entire home routine. And I realized: this isn't hard. It was just never explained in a way that made sense to me.

The Mission

Soft Tech exists because I believe technology doesn't have to feel hard, and you don't have to feel behind. Every course, every resource, and every piece of content I create is designed for women like us — running businesses, building creative lives, and ready for tools that actually match what we do.

what drives us

The Soft Tech Values

01

Clarity Over Jargon

If it can't be said simply, it shouldn't be said at all. We use real words, not buzzwords.

02

Confidence Over Perfection

You don't need to master AI. You need to feel confident enough to try. That's the whole point.

03

Community Over Competition

We're all figuring this out together. There's no "behind" here. Just different starting points.

04

Warmth Over Authority

Soft Tech feels like a smart friend, not a lecture. Learning should feel encouraging, not intimidating.

05

Action Over Overthinking

One small step beats a hundred plans. We teach the S.O.F.T.E. Method because doing beats debating.

06

Real Life Over Theory

Every workflow, tool, and lesson connects to something you'd actually use — at home or in your business. Today, not someday.

ready to start?

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